Realizing the Power of Social Media in the 21st CenturyISBN: 9781466695931
Publication Date: 8/17/2015
Social Media has become predominant in both our personal and professional lives and organizations across sectors are beginning to take advantage of social networking sites. Still, the full potential of social media has not been fully realized and adapted to the fit the needs of educational, business, marketing, and governmental units.Realizing the Power of Social Media in the 21st Century is a video lecture series that focuses on the technological landscape that links Obama, the Macbook President, to the Greek philosophers of ages past. This series examines the impact that social media has had on a range of disciplines, blurring the boundaries between academic and popular discourse on the role of social media in our modern digital age. Featuring a mix of current perspectives and reflections on traditional definitions of social interaction and practice in a variety of fields, this video lecture series is ideal for use by sociologists, business professionals, teachers, technology developers, historians, digital media specialists, and graduate-level students across various disciplines.