Business Education - Strayer University: e-Books

Considers the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace.

Facilitates the discussion on a variety of teaching methods and practices being used in current business education programs. Highlighting the ways that technology can be used to aid students in the advancement of their studies as well as career development and preparation.

Discusses the issues that are facing both large and small corporations and the students who are seeking employment there. Questioning not only what changes globalization has brought to the business world, but what ways our education system will have to change to keep up.

Presents the theories and opportunities for integrating corporate education into traditional universities as well as highlighting the professional development in different subject areas. This book provides relevant research important for policy makers, practitioners and scholars of higher education.

Provides theoretical background for the use of virtual realities in corporate education, focusing on practical applications such as the designing, implementing, and measuring of such technologies. This book discusses various ways in which technology can be integrated with virtual realities in order to provide the most effective learning environment.

Presents methods of reengineering business curricula in order to use ES solutions. It also helps ES vendors understand the higher education environment so they can support college and university programs.

Combines practical experience with the effective pedagogical approaches being implemented in higher learning institutions and hospitality programs internationally. Highlighting key issues surrounding the current and future scope of hotel management and the skills and knowledge necessary for career success in the hospitality industry.

Contains a broad range of theoretical perspectives on, and practical illustrations of, the field of e-simulations for educating the professions in blended learning environments.